About Us

TMX Finance Family of Companies is the Company brand we use to adequately and efficiently manage all aspects of our business. We focus on recruiting the best and brightest professionals to compliment these efforts.

Company Structure And Name Usage

All official Company documents and communications should first and foremost address and refer to our Company as TMX Finance Family of Companies. After this has been clearly stated or announced, our Company may then be referred to as TMX. The main brands that exist under the TMX Finance Family of Companies umbrella are TitleMax, TitleBucks, and InstaLoan. Auxiliary brands whose inclusion should be carefully considered and run through Legal & Compliance when used include AutoCash, LoanSource, and Title Pro.

General Guidelines

• When possible, always use brand-specific references and logos.
• When referring to all lending operations, TMX Finance Family of Companies without AutoCash, Title Pro, or LoanSource should be used.
• We should almost never use TMX Finance alone. And, we should very rarely use the TMX Finance Family of Companies with AutoCash as a listed company. If you think it should be used for a certain communication, reach out to Legal and Compliance for guidance.

Visual Identity

Logos

These branding guidelines will help you determine the best way to use our logo.

Please send all logo requests and any applied examples of the logo to creative@titlemax.com for approval prior to implementing or circulating along with specific details regarding its intended use so we may provide you with the correct file as efficiently as possible. If you have any questions about which logo to use, please contact us and we will be happy to offer guidance.

Standard

Usage: This should be the default logo used when ample space is available.

Horizontal

Usage: This should be the default logo used when the available space is more horizontal.

Abbreviated

Usage: This logo should only been used in tandem with the standard or horizontal versions of the logo.

Incorrect Use Of Our Logo

Do not edit, change, distort or embellish the logo in anyway.

Internal Logos

There are a few special initiatives throughout the Company which have their own internal logos.

These initiatives have undergone extensive strategic planning and our executive team has deemed them significant enough to have a unique logo meant for internal promotion only. All collateral and design should be managed by the marketing departments and must be approved by marketing, legal and compliance, as well as the executive team. Logos that have not gone through this process are unauthorized and therefore in conflict with these brand guidelines.

Approved Special Initiative Logos

Brand Colors

Colors used within our logo, our website and marketing collateral.

Typefaces

Montserrat - Used in our printed Company documentation, communications, digital and print marketing, and throughout our website.

Visual Applications

Use the below guidelines as creative direction for applications of our visual identity.

Company Documents and Presentations

Projects of this nature must follow the brand guidelines very conservatively. All colors, typefaces, and visual elements must not deviate from the brand guidelines in any way.

Examples

• HR/Recruiting/Training New Hire collateral, documents, presentations, and videos
  • Hiring checklists
  • Welcome to the team documents
  • User guides
  • Email signature guidelines
  • Employee referral policy
  • Company selling points
  • New Hire Welcome Banner Graphics
• Orientation and Training presentations (Corporate and Field)
• TMX Family of Companies PPT presentations
  • All-purpose branded template to be used for any internal or external presentation-
  • TEAM-themed template to be used for internal, team member-related presentations
• TMX Family of Companies Letterhead
  • Download Word
  • Download PDF

Applications

Internal Campaigns and Communications

Projects of this nature must still stay within the brand guidelines, but some creative freedom may be suitable with Marketing’s approval.

Examples

• Socially Driven campaigns
• TMX Brand Ambassadors
• Corporate Communications
  • TMX Cares
  • Company events (holidays, wellness, kickball, etc…)
  • Susan G Komen
  • Employee referral
  • Corporate job opportunities
• Independent training modules or videos
• TMX Referral Portal (RolePoint)
  • Social sharing contents
  • Top Superstars Communications

Applications

External Campaigns

Projects of this nature should be produced and managed by Marketing only, and must closely follow the brand guidelines with discretion for deviation dependent on campaign types, mediums, and strategies.

Examples

• Web properties
• Billboards
• Digital ads
• Social media graphics
• Recruiting campaigns
  • Job Seeker campaign
  • Toolkit
  • Company Overview flyer

Applications

Marketing

Language And Tone

The TMX Finance Family of Companies tone should always be professional, inclusive, transparent, and forward-thinking. The language we use should affirm our status as industry leaders and assure our customers, our constituents, and our communities that we are their partners and we are here to help them.

Tagline

"Helping people is our business."

Social Media

Our social media presence is managed at a corporate level to ensure consistency and compliancy; however, we need each TMX team member’s help in making the content and news we share via social media compelling, informative, and exciting. All ideas, events, and pictures you’d like shared on our social media channels should be sent to community@titlemax.com.

Company Approved Hashtags

• #TMXSociallyDriven
• #TMXCareers
• #TMXCareerLove
• #TMXFamily
• #TitleMax
• #TitleBucks
• #InstaLoan

Email Signatures

To ensure consistency and a strong brand presence, we have developed a standard email signature format all corporate employee should follow.

Download Email Signature Instructions.