About Us
TitleMax® is the original brand within the TMX Finance Family of Companies. It is amongst the most competitive alternative lending services in the industry.
Mission
Our company mission is to provide financial products to people without access to traditional credit alternatives. We seek to offer these products at competitive rates and strive to provide excellent customer service.
Values
- Excellence in service delivery
- Integrity in all facets of operations
- Respect for the customers, associates, and the company
- Enthusiasm for personal and company success
Visual Identity
Logos
These branding guidelines will help you determine the best way to use our logo. Please send all logo requests and any applied examples of the logo to creative@titlemax.com
Standard
Sub-Line | Title Loan
Sub-Line | Title Pawn (Georgia Only)
Incorrect Use Of Our Logo
Do not edit, change, distort or embellish the logo in anyway.
Our Brand Colors
Colors used within our logo, our website and marketing collateral.
Primary
- PMS
- 2945C
- CMYK
- 100/47/0/39
- RGB
- 0/82/155
- HEX
- #00529b
Secondary
- PMS
- 2766
- CMYK
- 66/54/0/67
- RGB
- 29/39/85
- HEX
- #1d2755
Tertiary
- PMS
- 2975
- CMYK
- 37/10/0/8
- RGB
- 148/211/235
- HEX
- #94d3eb
Accent
- PMS
- 185C
- CMYK
- 0/89/81/7
- RGB
- 238/27/46
- HEX
- #ee1b2e
Our Typeface
Source Sans Pro - Used in our printed Company documentation, communications, digital and print marketing, and throughout our website.
Our Visual Applications
Marketing
Language And Tone
The TitleMax® tone should always be professional, understanding, and transparent. The language we use should affirm our status as industry leaders and assure our customers, our constituents, and our communities that we are their partners and we are here to help them.
Tagline
"Get your title back with TitleMax®."
Social Media
Our social media presence is managed at a corporate level to ensure consistency and compliancy; however, we need each TitleMax® team member’s help in making the content and news we share via social media compelling, informative, and exciting. All ideas, events, and pictures you’d like shared on our social media channels should be sent to community@titlemax.com.
Email Signatures
To ensure consistency and a strong brand presence, we have developed a standard email signature format that TitleMax® employees should follow.