About Us
TitleBucks® is a title lending brand within the TMX Finance Family of Companies. Since opening our doors more than 10 years ago, we have helped hundreds of thousands of people with getting the cash they need. There are now more than 100 conveniently located TitleBucks® stores spanning seven states. TitleBucks® focuses on providing an exceptional level of customer service, while also making the process of getting cash as quick and simple as possible.
Mission
Our company mission is to provide financial products to people without access to traditional credit alternatives. We seek to offer these products at competitive rates.
Values
- Excellence in service delivery
- Integrity in all facets of operations
- Respect for the customers, associates, and the company
- Enthusiasm for personal and company success
Visual Identity
Logos
These branding guidelines will help you determine the best way to use our logo. Please send all logo requests and any applied examples of the logo to creative@titlemax.com
Standard
Sub-Line | Title Loan
Sub-Line | Title Pawn (Georgia Only)
Incorrect Use Of Our Logo
Do not edit, change, distort or embellish the logo in anyway.
Brand Colors
Colors used within our logo, our website and marketing collateral.
Primary
- PMS
- 368C
- CMYK
- 36/0/64/27
- RGB
- 119/187/67
- HEX
- #77bb43
Secondary
- PMS
- 102C
- CMYK
- 0/11/100/1
- RGB
- 253/226/0
- HEX
- #fde200
Accent
- CMYK
- 0/89/81/7
- RGB
- 238/27/46
- HEX
- #ee1b2e
Typeface
Francois One - Used in our marketing collateral and on our website for headers and subheads.
PT Sans - Used for all company documentation, communications; body text for web and print.
Visual Applications
Marketing
Language And Tone
The TitleBucks® tone should always be professional, understanding, and transparent. The language we use should affirm our status as industry leaders and assure our customers, our constituents, and our communities that we are their partners and we are here to help them.
Tagline
"Turn your title into BUCKS with TitleBucks®."
Social Media
Our social media presence is managed at a corporate level to ensure consistency and compliancy; however, we need each TitleBucks® team member’s help in making the content and news we share via social media compelling, informative, and exciting. All ideas, events, and pictures you’d like shared on our social media channels should be sent to community@titlemax.com.
Email Signatures
To ensure consistency and a strong brand presence, we have developed a standard email signature format that TitleBucks® employees should follow.