About Us
InstaLoan® is a brand within the TMX Finance Family of Companies that offers a wide range of alternative lending solutions. InstaLoan® focuses on providing people with the cash they need through the loan that makes the most sense for their situation. Whether it’s a 1st lien loan, a signature loan, or a personal loan, InstaLoan® gets you cash quickly while keeping the process simple. With over 25 convenient locations across Florida, getting cash with InstaLoan® is easy!
Mission
Our company mission is to provide financial products to people without access to traditional credit alternatives. We seek to offer these products at competitive rates.
Values
- Excellence in service delivery
- Integrity in all facets of operations
- Respect for the customers, associates, and the company
- Enthusiasm for personal and company success
Visual Identity
Logos
These branding guidelines will help you determine the best way to use our logo. Please send all logo requests and any applied examples of the logo to creative@titlemax.com
Standard
Incorrect Use Of Our Logo
Do not edit, change, distort or embellish the logo in anyway.
Brand Colors
Colors used within our logo, our website and marketing collateral.
Primary
- PMS
- 375C
- CMYK
- 44/0/63/27
- RGB
- 105/187/69
- HEX
- #69bb45
Secondary
- PMS
- 102C
- CMYK
- 0/11/100/1
- RGB
- 253/226/0
- HEX
- #fde200
Tertiary
- CMYK
- 0/0/5/2
- RGB
- 251/251/239
- HEX
- #fbfbef
Accent
- CMYK
- 0/62/85/6
- RGB
- 240/90/36
- HEX
- #f05a24
Typeface
Lato - Used in our marketing collateral and on our website for headers and subheads.
Visual Applications
Marketing
Language And Tone
The InstaLoan® tone should always understanding, helpful, and proactive. The language we use should affirm our status as industry leaders and assure our customers, our constituents, and our communities that we are their partners and we are here to help them.
Tagline
"Get Insta cash with InstaLoan®."
Social Media
Our social media presence is managed at a corporate level to ensure consistency and compliancy; however, we need each InstaLoan® team member’s help in making the content and news we share via social media compelling, informative, and exciting. All ideas, events, and pictures you’d like shared on our social media channels should be sent to community@titlemax.com.
Email Signatures
To ensure consistency and a strong brand presence, we have developed a standard email signature format that InstaLoan® employees should follow.